Tuesday, June 30, 2009

Thank you, Dear Customers!!!!

So...we are all human. We all make mistakes. I know I do and my husband and I know FULL well that no one is perfect. That's why we have apologies, forgiveness, and other big character building words.

HOWEVER, in the car business in our current economy...we need to be darn near perfect all of the time to earn people's business and prove that we are honest and knowledgeable when others are handing over their hard earned dollar for a car or for service on their car. So why do I say this? Are our employees not good enough? NO WAY....we have the greatest, most loyal staff in the world....however, things happen in a day....stuff comes up.....mistakes are made. I wish my husband could be everywhere, every place all the time. (Man, that would be awesome because I have so many projects at home for him to do!!!!) He could make sure there aren't any mistakes or anything.....but only in a different world.

SO, I want to thank 2 customers in particular. There is one what just bought a new minivan from us that we had delivered from CA when there was a closer one available from a dealer that refused to trade the car to us. I want to thank him for his loyalty and his solid word. It gave me hope in man kind that still today, people and their word can still be trusted. I'm sure that he could have many saved a few bucks but it was worth it to him to do business with a local, family owned business. You have restored in me the faith that people still want to do good.

Next, we have a long time customer who is on her 2nd Chrysler 300C and we see her regularly in our service department. She came by to look at an Aspen and is weighing different options between and new and a pre-owned one. The sales consultant on Saturday did not understand that she was ready to purchase and went on a path of total misunderstanding and let the customer go home thinking we were going to call her with the numbers. And of course, that car was sold later that afternoon making the customer think we were just full of it. I want to apologize for the miscommunication and the sales consultant and sale manager that did not ask you if you wanted the car right then and there. I am sorry that someone else sold the car without knowing you were interested in it. However, I want to thank you for letting us know everything that happened and giving us the opportunity to make things right. Jay and I are sorry that our sales staff did ask you enough questions and assumed when they shouldn't have. You are VERY important to us and we enjoy the relationship that we have built over the years. We wish Jay could have been there to help your personally....but we also empower our employees to take ownership and be a part of this business. However, we feel bad that this error occurred.

From both customers, we have learned a lot as a whole...as owners, as a boss, as contributors to this community. Thank you for that as well. And we hope to serve you better (and better) in the future.

yy

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